Wedding photo studio is the loss of function

the past few years across the country can see a phenomenon I call this phenomenon called the equipment race. Your home renovation today, tomorrow my family to follow its; today, you engage in a 500 square home base for my family to go to get hold of tomorrow 1000 levels; your store expansion today, tomorrow my family Gao Ge brand buy so and so … … and so forth. Face market competition, this is not your death that I live fearless revolutionary spirit is certainly commendable, but the end of the year, with further calculations, make money yet? Return on investment year by year, operating costs increased year by year, competition increased year by year, at the same time there is a large group of life's unpleasant task not to drill inside the industry, holding on to even lose money and the market upside down Gaoge determination percentage of profits dropped quickly to the critical point.

Are Faced with this situation, we can store every day squatting own banner calculator it? Adverse market environment, and out of competition, mess of the market structure, complex business phenomena, all of which explain what the essence behind in the end? No wonder more and more difficult to do business, many people sigh, do not know the solution to the problem lies. I want to say, everything happens for a rule to follow, there are reasons to find.

the face of this situation, I found the market there is another common phenomenon, and seeing a lot of shops these years started to break 10 million, many of the rapid development studios, many previously unknown brand is becoming more and more powerful. The difference between heaven and hell Where? Two extreme results of operations exist, force us to face the reality that this is not the market, but the business ideas of the problem.

Look beyond the surface, then the essence of what is in the end? This is what I am going to talk about the topic.

many people to learn marketing methods, to study means of promotion, to visit and study 20 large, to take part in the summit for industry information, but few that see the essence to do these things, most of the is a problem to do this. The results were predictable way to learn a little of others and the experience of others, to take back a used simply not work. Do you want to blame? Because those methods and experience is not necessarily right for you. In turn, could see this dish Bureau, size up the situation to find their own way, more than anything.

you seriously consider the question: if your city suddenly has a new brand positioning, brand awareness is zero, but the store than you, than you luxurious decoration, advertising done fierce, you have How to grasp fight this battle to defend the market with confidence to win them, please raise their hands! If you do not raise their hands, does that indicate? Help your brand do not have any value, consumers do not read the brand. So you have only one way: I like! Equipment race thus began. The persistence of this situation is to kill the biggest killer of profits.

as the operator must learn to turn our thinking, is there any kind of method can make me not now can win it? If I can not win with profits not to keep it? You have to follow to what the problem? Explain what you do not have core competence, you can do he can do. What is the core competitiveness? Is that your competitors can not copy and imitate short capacity.

KFC's core competence does what? There are many different answers, what services are OK, clean and sanitary Rights, Rights speed product development, more intensive advertising friends. Wrong! Not. KFC's core competence is its ability to capture the best location, that is, the ability to seize the port city. Kentucky and most of the shopping district are not negotiating pay rent, get point deduction. What does this mean? It almost did not rent the pressure get to it is the best location, so it has sufficient funds in R amp; D, do the system, playing marketing. A simple virtuous circle is formed, and it has a super-competitive, if KFC is not making money, and fast-food industry also earn money? Performance better than your high, low operating costs than you, I ask you how to fight this battle? Well how to do that is you lose. Ever other Western fast food, including McDonald's included, have defeated, KFC in China has created a myth.

cite this case not to allow you to learn KFC, because you will simply not law, the core competitiveness is that you obviously know, but you just can not do. I just want to tell you how to establish core competence is important to move forward and attack, retreat and defend, not to win. On the contrary, there is no core competence is horrible, there are today, not tomorrow, suspense.

21 century is the century of cooperation in the 21st century is the century of victory by the team. You listen to these words is no stranger to it, including myself, almost all teachers said this, but I want to tell you this sentence is conditional, what conditions? No matter how you cooperate, no matter how you win by the team, if you as cooperation and betrayed the core competencies that the next person you will become a vassal.

are now wishing to enter wedding photo studio industry, the threshold is too low, creating a brand all the resources needed, for a trip you can get the show. What do you need to do? Upstream channel you are finished for you. From product development to service facilities, from the decorated to the system construction, as long as you pay for, what is not get it? So you do not need to spend effort ah open studio, procurement, cooperation into all of your work. Give up the initiative and give up the opportunity to build core competencies, you are not at the beginning of wedding photo studio, you're just a logistics terminal sales organizations. I said it is very difficult to listen to, but does not it? I stress again that you are a Logistics terminal sales organization! Any time someone could destroy overnight you replaced. Overproduction of the times you are just a small commodity distribution terminals, in addition, you no other value, what functions would you? Spooky? When you see after the fact will find it chilling? But the real situation is like that.

so than in the cooperation and team all the 21st century, how to build their own core competitive? The key is not to give up the initiative, do not allow themselves to be a mere shell of the terminal circulation. This is your core competence to establish the key. So that is very abstract and specifically about: either you put at least one upstream channel content into your function, or you have to downstream customers the ability to firmly grasp the hand. Must be one, you do not choose, do not choose to have no function, no value is not selected, not elected there will be no core competitiveness. Make sense of this sentence is very important, you must understand. Mao said something very appropriate: the grasping strategy is to focus on two things, grasp the direction of the second grasping the initiative.

then say Specifically, in the end how to do this?

first: self-analysis of advantages and disadvantages.

first wedding photo studio industry, drawing out the whole industry chain, you are in the industrial chain of upstream channels to pick one out, pick one you feel good, and can do better than others to become your functions. For example, you can engage in research and development topics, you either do not pursue, you must dare to get the show wants to go and sell! Why show up to get the sale? This proves that you are really good, and upstream channels of business with the ability to compete, then you really have a function be considered. Fear most is the use of leisure time doing it for fun, there is a haunted one, then you do not play.

so self-analysis is important, you know what they do best. If you are good at systems, upstream channels to do it and software businesses, to develop a business and management thinking will get you into the system post-process software in your own software, which is the core competitiveness.

If your digital design is particularly high, we must dare to go on the show to sell the template, the design of this piece of strong late, which is your core competency. The exhibition is a kind of determination is a business to destroy the determination of the upstream channel, of course, you destroy one of the links on it, after all, the 21st century is to cooperate, and all have you do it you can not perform well .

second: this link in a separate operation from the store.

or examples, if you decide to engage in research and development topics, then on the show once or twice, you will simply put the department out from the store in a separate company set up to do, to have their blood capacity and profitability. Frankly speaking, that is, not only in this sector can not rely on the profits to feed stores, but also have the ability to shop in blood transfusion, to find points down, that's it. Out of independent stores can also be seen as your determination, but once you do that, but also profitable, and you accidentally discover a bigger your business, you store a regional business turned into a the whole industry a national business. Your store will be able to live better, you have sufficient funds to carry out infrastructure stores do a good job, others hard to beat you, a wedding industry was born this KFC!

building core competencies that after the value, right? Sufficient funds, strong brand, broad market … … and so on, must not be satisfied, not end it, the money dried Diansha amazing, right?

Third: The back-building formation of chain store brands.

When you have achieved the first step, you can store creates a strong brand, from internal management to achieve a set of external business systems, to do? Open chain. There is no single regional brand store, the brand consumers need to see you in different places. As you join pursues capacity enough to see you, my suggestion is to not engage in as much as possible not to engage in, an ability to join you if they can not keep up, there is no control of the business to join forces, have gone on the brand.

this point, you realize the powerful core functionality, with features that can not be replaced, the advent of this law of the jungle, you can store the strength of the other into your distribution channel, and let them become your retail outlets, so that further loss of function they had to rely on you.

so you will find that there is no brand loyalty in this world, only the brand dependence. The creation of the brand dependence on the best way is to let themselves be functional, and deprive others of their functions.

tell you a terrible fact, you will be in retail outlets across the country (commonly known as smoke hotels) saw two brands: one Master Kong, and second, Wahaha. The two brands have a common operating characteristic, that is life to helping those vapid retail end of the wholesalers do everything, what promotion program, what products Duitou, what training, what rebate rebate … … Master Kong, and Eva Haha why? Is to make these wholesale loss of all functions, in addition to freight delivery, could not do anything else, nor wanted to do, so they were nothing better to do all day Lehe, Deputy Master Kong and Wahaha will always be the product, not thought to be a separate portal.

At this point, I phrase it that old people in my ears: The wise heart, empty their hearts, actually its belly, weak chi, strength of their bones, often makes people senseless To make known those who dare to have husbands. As in the tenth. - Lao Tzu Tao Te Ching Chapter III (academic asked: So those who control political affairs proper way to make people open mind, full of life safety, will flexible, healthy body. Often so people do not mind false fraud, no Pirates of the desire war. make some wiseacre who can not act at will. in accordance with the principles of handling political affairs doing nothing, no not on track. I feel that translation is too subtle, and I said, more bluntly, is really know how to operate it people, make people lower profile, comfortable life, not to any great ambition, good health and strong, so that others do not cranky, they only know how obsessed with doing things well, so there is no way a wise man can not come up with any excuse, so to You do not need to stare at them every day, they will obey you, honestly. ) Zhang once said: everyone should study Confucius, Lao Tzu to learn to do things. It was too right.

being spoiled wedding photo studio industry, it is not the suppliers of Gaode ignorance no desire, not to have it? Do nothing but the time has come so unconsciously. Terminal with fierce competition, daily struggling to sell out and do the performance, so do not lose money forever to find the suppliers and landlords, almost all operational risks are already transferred to your head up. Would you like to do this, I have no views.

above view is my personal opinion, you do not agree to the studio executive tear, if you feel rewarding, perhaps in July, marginal profit of the marketing code will make you gain more. I spent more than a year studying and collecting information, the result is a program designed not finished, because the marketing aspects involved too much, it straightened out, everyone can understand the formation and operation of a system that is difficult to too.

is loss of function of wedding photo studio, carefully pondering pondering the nature of marketing, and marketing is not engaged in an activity, make a plan so simple, it is more like a game, a fight for the initiative campaign . Seize the initiative you, grasp the direction, hold high the great Comrade Mao Zedong, and I thought the banner, the next perhaps the brand stand out from your hands. You see a thriving studio that in recent years are a part of them to do to seize the extreme, and these passwords, share their knowledge and the summit is not to say that is not clear.